this project started as an early client engagement — a rough wireframe for a brownies-and-cookies e-commerce brand — that didn't move forward before the work was finished. rather than leave it half-built, i picked it up independently: took the original starting point and developed it into a complete, presentable brand and site under a new name, for use in my own portfolio.

solo project, design through development. the original wireframe gave me a rough starting shape — a handful of base colors and a basic layout — but everything from there was mine: the full design system, typography, photography direction (curated from stock imagery), copy, layout, and the entire build. since this was never going to launch as a real storefront, i focused entirely on making the front-end presentation as polished and complete as possible, rather than on backend or commerce infrastructure.

batchr. is a static next.js landing page — no cms, no backend, everything hardcoded directly, since the goal was a portfolio-quality front-end rather than a functioning store. the design leans fully into an indulgent, tactile dessert-brand aesthetic: a warm palette, photography-led product presentation, and confident, playful copy. it's a deliberate departure from both the technical/monochrome system running through the rest of my portfolio and the editorial café language of fern & flour — between the three, it's meant to show a genuinely different register: consumer e-commerce and cpg branding, rather than tech or hospitality.

built in one week, entirely solo, with no major technical obstacles — the priority here was speed and polish rather than solving a hard problem. the result is a complete, ready-to-show example of consumer e-commerce branding, rounding out the portfolio with a third distinct visual register alongside the technical system and the café concept.

not every case study needs to solve a hard technical problem to earn its place. sometimes the value is in range — the same underlying skill set (design-system thinking plus a solo, full end-to-end build) applied to a completely different visual and emotional register than the rest of the work on display.